XAffinity^® 3.5 Features

Overview                FREE 30-DAY TRIAL    

XAffinity^®was designed to provide the utmost flexibility and power in association and sequence pattern analysis. Whether retail or e-tail, XAffinity^® can help find affinities that will markedly increase your bottom line.

Database Integration

DBMS Embedded Mining. Mining is done directly from tables or views in your database Mining results are placed directly in your database

• Advantages
  • You can use familiar tools, like OLAP, to examine the results.
  • Much of the mining activity takes place in the database, shifting work to the database server, and taking advantage of database optimization in the server.
  • DBMS security is preserved because no database extract is required.
  • With model results in the database, you can easily apply your models to new data using database operations [select and join] or other database tools [OLAP].

Distinguishing Features of XAffinity^®

XAffinity^® was designed to provide exceptional flexibility for association and sequence pattern detection and analysis. Both Associations and Sequencing support:

• Automatic partitioning. Partitioning lets you automatically generate rules by any other attribute - store, time of day or day of week - for easy comparison.
• Rule Discriminator. The Discriminator compares rules across user specified analyses or partitions to help you locate rules with the greatest (or least) variability, e.g. across stores, time periods or type of customer.

• Direct data access. Mining is done directly on transaction data, eliminating the need to reformat or pre-aggregate your data.
• Hierarchy support. Mining can be done at the product or web page, category or department level, or any level in between. You have complete flexibility over how you group items.

• Multiple rule formats and parameterized rule text. Rules are produced in tabular or user specified natural language formats. The natural language format makes rules easy to read and understand. An example of such a rule might be:

Whenever someone purchases SALADS (on FRI) they are likely to also purchase SEAFOOD with a probability of 45.85%, which is 2.95 times more likely than the usual probability of 15.52%. This combination occurred in 3.63% of all baskets.

• Export to Excel, Word or Tab Delimited files. Selected rules can be copied and pasted into any other application, like Microsoft Excel or Word. Rules can also be exported to a tab delimited file for import into other applications.
• Sequencing extensions. Sequencing, which lets you find rules that are time dependent, supports:
  • Multiple time period dependencies. Sequencing supports Later, Next Visit, or Interval time dependencies.
  • Complete interval flexibility. Interval times can be measured in seconds, minutes, hours, days, months or years, or other arbitrary user-specified units.

Standalone and ActiveX DLL Available
XAffinity^® is available as a standalone program for interactive use by marketers and business analysts and as an ActiveX DLL that can be embedded in your application programs. All of the mining features of the stand-alone product - and more - are available through the DLL, allowing complete integration of XAffinity^®'s data mining capabilities into software that meets your unique requirements.

Click here to register on-line for a free 30-day trial. The trial version is limited to tables with 100,000 rows or less, but otherwise is full-featured and supports the following RDBMS: Microsoft SQL Server (6.5 or later), IBM DB2, Oracle 8i/9i, Microsoft Access, Red Brick, or WhiteCross.

For more information about availability in your environment, contact us at (215) 643-3110 or by e-mail.